Modelling incidence of social issues - domestic violence, drink driving, reduced life expectancy, health risk behaviours
Sensing Value has developed advanced geo-demographic modelling techniques that allow estimation of the incidence of social issues at a small geographic level, areas of around 700 households called the Statistical Area 1 (SA1) by the Australian Bureau of Statistics.
These techniques have been successfully applied to create an expected value or count for a range of social issues and behaviours including:
- incidence of undetected drink driving, road trauma risk
- smoking rates, alcohol consumption patterns
- use of prescription drugs and patterns of compliance in taking prescribed medications
- participation in higher education by school leavers
- crime rates, including hooliganism, feeling of insecurity, domestic violence
The modelled, or expected rates that apply at the small area can then be compared to the official statistics generated for larger geographic areas. Where there is a gap between actual and expected rates lever analysis can be applied to determine the factors that correlate with the gaps. For example, in modelling life expectancy at the SA1 level shorter life expectancy was associated with less access to primary health care, as well as proximity to active mine sites.